Production cycle starts with customers' opinions on new designs and staff members also travel to fashion cities, attend fashion fair, exhibition, observe people and browse publications. Design team use customers' judgments to modify, adding new color, and pattern to existing design or to create new designs.
Most of its manufacturing is done at its own factories, especially fashion-forward items. Only basic clothing, which is not subject to seasonal change, is outsourced. Inditex directly control fabric supply, marking and cutting. With external suppliers, mostly from Europe, Inditex provide fabric and all the necessary elements for making garments unlike H&M, which outsource all of its production and does not directly deal with material suppliers. This help Inditex to remove the need for information to travel through dispersed channel. Therefore, this shortens delay, minimizes bureaucracy, allows faster decision making and reduces the impact of changes, such as in retail orders so overproduction is decreased.