Wal-Mart Stores, Inc. (formerly branded as Wal-Mart, branded as WalMart since 2008) is an American public corporation that runs a chain of large discount department stores and a chain of warehouse stores. The company was founded by Sam Walton in 1962. Wal-Mart, headquartered in Bentonville, Arkansas is the largest majority private employer and the largest grocery retailer in the United States. Wal-Mart has 8500 stores in 15 countries, with 55 different names.
It also operates under its own name in Puerto Rico.
* Wal-Mart operates in Mexico as Walmex,
* in the United Kingdom as Asda ("Asda Wal-Mart" in some branches),
* in Japan as Seiyu, and in India as Best Price.
It has wholly owned operations in
Wal-Mart's investments outside North America have had mixed results: its operations in the United Kingdom, South America and China are highly successful, while it was forced to pull out of Germany and South Korea when ventures there were unsuccessful.
SWOT ANALYSIS OF WALMART
* Largest Revenue Driver Company of the USA
WAL MART is the largest revenue driver company of the USA. It derives almost 75% of its revenues from the USA. The company gained its position of world number one company in terms of revenue in 2007. It always comes up with the new innovative prices offers.
* Strong Market Position
WAL MART has a strong market position in USA and it's also the second largest in UK as well. As they operate 971 discount stores in 47 states in US, 2447 WAL MART super centre's in many states and these stores serves over 127 million customers per week.
* Balance Brand Mix
WAL MART has a wide range of private labels such as
* Equate (Pharmacy , health and beauty items),
* Ol' Roy (Dog Food),
* Parents Choice (baby products),
* White Stag ( women clothing, foot wear and jewelry)
* Brand Occasion ( brand for party occasions),
Great Value (Grocery items like bread , frozen foods) etc and it additionally sells the big brand names like general Electric, Disney, McDonalds and Starter. This particular strategy helps them to create customer loyalty and gives a great choice to them.