As stated by Kotler & Keller (2009 p. 90) "Marketing research is a systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company."
Wal-Mart Main Line of Business
The company I have selected from the fortune 500 list is Wal-Mart Store; which has knocked Exxon Mobil out of the top slot for the fortune 500, 2010. Wal-Mart Stores, Inc. operates retail stores in various formats worldwide. As stated by Wal-Mart, (2011, n.d.) stated "Wal-Mart serves customers and members more than 200 million times per week at more than 8,969 retail units under 55 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Wal-Mart employs 2.1 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Wal-Mart ranked first among retailers in Fortune Magazine's 2010 Most Admired Companies survey"
As further stated by Wal-Mart, (2011, n.d.) "The Wal-Mart Discount Stores was opened in 1962, and offers a variety of products such Family Apparel, Health and Beauty Aids, Electronics, Toys, Lawn and garden items, Jewelry, Automotive products, Home furnishings, Hardware, Sporting goods, Pet supplies, and House wares etc. The Supercenters were developed in 1988 to meet the growing demand for convenient, one-stop family shopping featuring their famous Every Day Low Prices. Most of their supercenters are open 24 hours. They offers, Bakery goods, Meat and dairy products, Fresh produce, Dry goods and staples, Beverages, Deli foods, Frozen foods, Canned and packaged goods, Condiments and spices, Household supplies. Most Supercenters also have many specialty shops such as, Vision center, Tire & Lube Express, Brand-name restaurants, Portrait studio, one-hour photo center, Pharmacy, Health clinic, and Hair salon."