Unilever's "real Beauty" Campaign for Dove

UNILEVER'S "REAL BEAUTY" CAMPAIGN FOR DOVE
INTRODUCTION OF UNILEVER
Anglo-Dutch company.
Formed in the year 1930 by the merger of "British soap makers lever brothers" and "Dutch margarine producer union" in Rotterdam.
Leading manufacturer & marketer of foods beverages, personal care products.
Famous brands are knor,surf,vaseline,sunsilk,lux lifeboy etc.
Unilever's "Real Beauty" campaign for Dove.
Evolution of "Dove"
YEAR
PRODUCTS
1940
DOVE SOAP BAR
1950
DOVE ORIGINAL BEAUTY BAR
1990
DOVE BEAUTY WASH
2001
DOVE ANTIPERSPIRANT/DEODRANT
2004
DOVE MASAGE BODY WASH
2004
COOL MOISTURE BODY WASH AND BAR
2004
DOVE BODY FIRMING LINEBACKGROUND NOTE
IN 1970, DOVE WAS RECOMMENDED BY PHYSICIANS.
IN 1990s, HIGH GROWTH WAS RECORDED.
BY 1999 SALES REACHED AROUND US $ 1 BILLION AND BRAND WAS GROWING AT 20% PER ANNUM.
IN EARLY 2000s, BRAND PRODUCT RANGE HAD INCREASED.
AS OF 2005, DOVE WITH ANNUAL SALES OF $50 BILLION IN MORE THAN 80 COUNTRIES.SURVEYS CONDUCTED.
Beauty advertiser bombarded consumer with idealised image of model,supermodel and celebrities.
In early 2004, dove conducted global study on attitude and perception of women with regard to their personal beauty and wellbeing
Only 2% of the women considered themselves "beautiful" & 9% as "attractive".