Uk Retail Grocery Case Study

Published: 2021-06-29 06:57:28
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Category: Business

Type of paper: Essay

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1. By referring to the case study, map out the strategic pathways adopted by ASDA, Sainsbury's, Tesco and Waitrose and highlight the resources and competencies that helped each company to develop as an online grocery retailer.


The strategic pathways adopted by ASDA and their resources and competencies that helped them to develop as an online grocery retailer is:

1. Not pursuing internet retailing.
2. [email protected] (an online shopping service) was launched selling a limited range of goods from only 32 stores.
3. Picking of goods was done in store
4. Built depots in key locations
5. Switched to supplying customers directly from their nearest participating store
6. Increase in online serviced provision
7. Improved customer service by increasing the number of delivery slots and product availability, as well as improving the sites usability
8. Geographically expand online retailing to more services and a larger market share

The strategic pathways adopted by Sainsbury's and their resources and competencies that helped them to develop as an online grocery retailer is:

1. No online presence
2. Wine Direct mail order service
3. Online services were launched and tried from seven stores
4. Online services were expanded to over 30 stores
5. Offered their channel not just as a shopping channel but also an informational channel
6. Launched business-to-business initiative aimed to reduce cost
7. Streamlined systems and improved product availability
8. Re-launched website to improve business-to-consumer solutions
9. Opened highly automated picking centre to serve customers in the M25 area
10. Created a joint venture with Carlton TV for an interactive shopping experience
11. Expanded online shopping service to cover 50% national coverage
12. Combined warehouse and in-store picking systems to expand coverage
13. Expansion of store based picking streamlined logistical cost and reduced the cost of order fulfillment

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