The influences of advertising toward customers
Advertising is the one of the marketing strategy regarding sending messages to customers. This message is delivered through one-way communication media. Advertisements can give an obvious impact on the success of small or large businesses alike, create and distribute advertisements. It is also can be created to appeal a mass audience or a select target niche. Advertisements can be placed on a variety of media. Television, radio, magazines and newspapers dominated the advertising world throughout the 20th century, thus the Internet has continued to gain more popularity among advertisers since its initial rapid growth in the 1990s. Advertising is unlimited to media options. The importance of advertising to all types of businesses has given rise to an entire industry of professional advertising consultants and advertising production agencies. As advertising media changes, business practices change in response, ensuring that the business world, and specifically marketing departments, never lies stagnant. As a general trend, personalized advertisements are gaining popularity such as the intelligent advertisements placement mechanisms Facebook or Google advertising. The purpose of advertising for business is that to give information towards customers about the new product and stimulate interest in the marketplace. Therefore, to know how effectiveness of the influence of advertisement toward customer is very important.