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Business / Case 13.2: The Downfall Of Uptown
Case 13.2: The Downfall Of Uptown
Book Report Case 13.2: The Downfall Of Uptown and over other 20 000+ free term papers, essays and research papers examples are available on the website!
Autor: people 13 August 2011
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Words: 327 | Pages: 2
Views: 312
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Case 13.2: The Downfall of Uptown
Question 01:
What Consumer trends determined Reynolds' marketing strategy for Uptown cigarettes?
Answer:
Reynolds Tobacco Company used the basic marketing strategy which is to define target market and develop a marketing mix for it. They selected Blacks as the target market because, Blacks smoke in greater numbers than other population segments. Reynolds identified that, 34% of the Blacks smoke, compared to 28.8% of Whites and 29.1% of the total U.S. population. They also found that the number of U.S. smokers is dropping 2% every year whereas the number of black smokers is on the rise. So this trends determined Reynolds to make marketing strategy for Uptown cigarettes.
Other Term Papers and Free Essays
Browse Papers
Business / Case 13.2: The Downfall Of Uptown
Case 13.2: The Downfall Of Uptown
Book Report Case 13.2: The Downfall Of Uptown and over other 20 000+ free term papers, essays and research papers examples are available on the website!
Autor: people 13 August 2011
Tags:
Words: 327 | Pages: 2
Views: 312
Read Full Essay Join Now!
Case 13.2: The Downfall of Uptown
Question 01:
What Consumer trends determined Reynolds' marketing strategy for Uptown cigarettes?
Answer:
Reynolds Tobacco Company used the basic marketing strategy which is to define target market and develop a marketing mix for it. They selected Blacks as the target market because, Blacks smoke in greater numbers than other population segments. Reynolds identified that, 34% of the Blacks smoke, compared to 28.8% of Whites and 29.1% of the total U.S. population. They also found that the number of U.S. smokers is dropping 2% every year whereas the number of black smokers is on the rise. So this trends determined Reynolds to make marketing strategy for Uptown cigarettes.