Society has, indeed, a great part to play in shaping the identities of individuals. East vs west Egg made the separation between the social classes. "By comparison, West Egg is the locale of the American dream in miniature and East Egg is the home of those who are longtime captains of industry". This was one of the reasons that shaped of each of the characters behavior. For example, Jay Gatsby didn't have lots of money, but suddenly he was the most prestigious when compared to all of the characters. He thought that with all of his money the world could be the way he wanted to be and that he could get anything he wants. This reflects the kind of person he was and the carelessness he had. He didn't care about others feelings nor something else, but money. This negligence was the first step for his hollowness, because later this lack of care will put people against him converting it into an obstacle in his life.