Tesla - to Accelerate the Advent of Sustainable Transport

Published: 2021-06-29 06:56:31
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[pic 1]To Accelerate the Advent of Sustainable TransportBy: Team 4Sebastian CorreaFlavia De Carvalho HortaTyler FerroJalyn HowardMatt IacovinoGlobal Strategy and Policy Dr. Mingxiang LiMan 4720December 3, 2016Table of ContentsExecutive Summary………………………………………………………………...        Page 3Industry Description………………………………………………………………...        Page 4Porter’s Five Forces Analysis of the Industry………………………………………        Page 4PESTEL Model……………………………………………………………………..        Page 5SWOT Analysis…………………………………………………………………….        Page 6VRINE………………………….……………………………………………….….        Page 9Business Level Strategy…………………………………………………………….        Page 9Corporate Level Strategy…………………………………………………………...        Page 10Recommendations…………………………………………………………………..        Page 10Appendix……………………………………………………………………………        Page 11Executive SummaryTesla was founded in 2003 by a group of engineers in Silicon Valley who wanted to showcase that Battery Electric Vehicles (BEV) can be a better alternative to gasoline powered vehicles. Tesla’s engineers designed the powertrain for a sports car based on Alternating Current (AC) based on inventor Nikola Tesla’s patent from 1888. Tesla roadster, which is Tesla’s first production model, can accelerate from 0-60 mph in 3.7 seconds and has a range of 245 miles per charge using lithium ion battery technology. Tesla would go on to sell 2,400 roadsters that are now on the road in more than 30 countries. In 2012, Tesla launched the Model S, the world’s first luxury electric sedan. This vehicle was built to be 100% electric. Tesla’s model S has truly changed the normal image of a four-door car. It provides space capacity for seven people and over 64 cubic feet of space. The Model S was designed to provide the comfort and utility of a typical family vehicle but also achieve the performance and acceleration of a sports car. The design integrates the battery pack into the chassis and below the cabin achieving a low center of gravity that allow for superior handling and 265 mile range on a single charge. The Model S was awarded motor trend’s 2013 model of the year and a 5-star rating from the National Highway Traffic Safety Administration.

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