SWOT of PanasonicSWOT analysis is a planning tool used to analyze an organisation’s strengths, weaknesses, opportunities and threats. SWOT begins with an analysis of the general business environment. It then identifies the strengths and weaknesses of the firm. This part of SWOT involves internal analysis. Then, the analysis attempts to identify opportunities, competitive and environmental threats. This part of SWOT involves external analysis. StrengthStrength is capital, knowledge, skill, or other advantage that a firm has or can acquire over its competitors in meeting the needs of its customers.The strength of Panasonic is the quality of product is high. This is because Panasonic’s goal is to produce high standard and long lasting electronic. For example, Panasonic’s air conditioner has a good air purification system. It use nanoe-G with dust sensor to purify air when the level of particle concentration is high. Thus, people who buy the product of Panasonic will have a good and healthy life.WeaknessWeakness is flaw that increases the risk of a failure.The weakness of Panasonic is the product of Panasonic is expensive. This is because the products of Panasonic is in high quality. For instance, the price of air conditioner of Panasonic is RM 3898 while the price of air conditioner of Pensonic is RM 1006. So, this will affect the customer of Panasonic in a low rate because the quality of the products of Panasonic is good.