Store Visit Report: E-Commerce

Published: 2021-06-29 06:59:19
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Store Visit Report: E-Commerce

Store profile:

Sephora is a beauty-retail store that was founded in France by Dominique Mandonnaud in 1970 (Sephora). Sephora developing a competitive advantage by creating a unique, open-sell environment featuring a wide variety of classic and emerging brands across a range of product categories. These areas include skincare, color, fragrance, body, smilecare, and haircare, and Sephora's own private label.

Today, Sephora is not only the leading chain of perfume and cosmetics stores but the brand's online presence creates a different retail experience. The use of the internet has helped Sephora differentiate among the growing beauty sector.

The clicks and mortar store launched in the U.S. in 1999 and in Canada in 2003 (Sephora). The internet website is Sephora's largest North American store in regards to sales and wide selection of products (Sephora).


Sephora takes pride in creating a retail experience that has limited affects on the environment. Sephora created their own internal standards to test the effects of products on the environment. They use a green logo to identify those that pass the test. This allows consumers to make environmentally choices when they are purchasing at Sephora. However, not all products at Sephora are safe for the environment, the green logo brings this concern to customer's attention.

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