This assignment is about conduct a marketing audit for Starbucks and including a particular analysis of the internal and external marketing environment of an organization.
"Marketing environment is a component of business environment that influences the company's capacity to promote and perform efficient operations on the market. The environment can not be influenced by the company as it is comprised of external factors."(http://marketingteacher.com/lesson-store/lesson-marketing-environment.html) There are three key perspectives on the marketing environment, namely the 'macro-environment,' the 'micro-environment' and the 'internal environment'. This micro-environment is directly influences the organization. it also includes supplier that deal directly or indirectly, local stakeholders、consumers and customers.