Starbucks Case

Published: 2021-06-29 06:57:02
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Category: Business

Type of paper: Essay

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1. Entrance into China - Organisational Agility
* Starbucks understands the demographics of different countries and tailor their strategies to suit the local culture.
* Eg, Strong tea-drinking culture in China: Starbucks came up with tea-flavoured coffee in the menu.
* Chinese prefer chatting over coffee as opposed to the take-out culture in the US. Thus Starbucks provided dine-in services in the Chinese market.
* Handled the Forbidden City controversy well by closing the outlet there out of respect for the country's belief and values.
2. Decentralised management leads to managers having autonomy but may lead to discrepancies in how things are done (between different stores in different countries) (eg. breastfeeding controversy)
* Starbucks facilities are decentralized in meaning they take advantage of the division of labors and decision making. They share development, growth, and success with their shareholders, managers, and employees. This in return empowers their employees and allows them to work towards a common goal; they take ownership in their ideas and contributions. Because Starbucks is de-centralized this also progresses their performance by allowing the employees to improve deficient or proficient areas without consent from the top of the chain. All decisions are made store by store.
o Eg, Starbucks - frappe was created by a mid-level manager in Southern California and has contributed 20% of the $11 billion in revenue for Starbucks in 2010

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