Southwest has a unique business model , known as "low cost carrier" in aviation industry. This model also include flying one aircraft type boeing 737. Using low cost business model Southwest does not offer some special services. These services includes first class cabins, airport lounge, reserved seat arrangements , meal & drinks. Using only one type of aircraft also reduces the cost of maintenance. These facts can been seen in reports of southwest in which they uses boeing 737 -200, 737-300, 737-500, 737-700 aircrafts. In 2001 southwest changes their seat covers from cloth to leather which is also easy to maintain.
2. Ans: As discussed, the Southwest airlines is using low cost business model. It is a effective model and also successful . It helps the Southwest to cope with the situations when airline industry was hit in 2001. This model survive the airline from bankruptcy .low cost strategy of the southwest airlines is explained below:
* Firstly southwest use only one type of aircraft i.e. boeing 737. It minimize the size of spare parts inventory. The training for repairing and maintenance is simple. It also reduces the time & effort needed to maintain them. For some models of boeing like 737-300, 737-500, 737-700, southwest were the first to acquire them at favorable prices. We can see this in company's stats.