During World War II, the global production of war has accelerated. When the war ended, which spurred industrial machinery transformed into consumer products. In the mid-50s started the rate of power demand in many areas. The company had to focus on how to market their products. Many sales techniques such as closing, survey and qualification have been developed during this period and the sales team was de-highest position in the organizational structure of the company.
Selling concept assumes that the client is an individual or organization will not buy enough food, if they are persuaded to do so by selling efforts. While organizations should adopt the sales and promotion of their products to market uspeha.Potrebiteli generally inert and should be encouraged to buy into a soft material inert to purchase motivation by persuasion and sales activities.