Rim Swot Analysis

Published: 2021-06-29 06:56:02
essay essay

Category: Business

Type of paper: Essay

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SWOT Analysis
Strengths:
* Continually delivering award-winning products.
* Products that attract the attention of both consumers and business professionals.
* Accumulated a wide range of product design and innovation awards.
* Top 10 Products of the Past 40 Years.
* One of the only trusted phones for the business-class mobile e-mail.
* Source code is one of their few technical assets which is highly protected and is a key role in the success of the company.
* Company culture has contributed towards a lower turnover rate compared to larger companies, and more happy employees.
* CO-OP program with the University of Waterloo.

Weaknesses:
* Running out of space to expand R&D department.
* Remaining centered in Waterloo is what made them able to have the type of company culture that they do.
* Current culture may not necessarily be maintained if there is an expansion outside of Waterloo, and they no longer have full control.
* Limited amount of physical space at RIM's Waterloo campus. [Is this a weakness or threat?]

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